I was prompted by a conversation in our office today to put fingers to keyboard.
There are several inaccuracies in current marketing speak being used today.
The two which particularly frustrate me are:
Better than half price - better for whom? The retailer or me?
The example that immediately springs to mind is the Holland & Barrett Better Than Half Price Sale.
And the real classic:
More than 10x savings - I mean what absolute rubbish is this? Ten times what?
Does this actually mean 90% off - maybe I'm atypical but this is rather more appealing to me.
I feel more like Lynne Truss every day!
Does anybody out there have any strong views?
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